If you are serious about growing your presence online, then this is my review of SEMrush, an all in one marketing platform for companies and individuals.
Once you start a blog and intend to become successful with it, you need powerful marketing tools to succeed.
SEMrush has earned its place among the world-leading platforms when it comes to marketing. That said, it’s a popular choice among “solopreneurs,” SME (Small-Medium Enterprise), and even big companies. And this is because of the powerful tools it comes with, various programs to choose from, and experts to consider. But how will you know if this is the right tool to invest in?
It’s pretty simple; as a business owner, whether it’s an SME or a company, your goal is a successful business. However, to make this possible, there are specific issues to address, which includes:
- Identifying whether your business is active and thriving
- Knowing the best performing keywords with incredible ranks
- Identify your target
- How to organize your workflow
- Know the status of your competitors. And this includes both their strongholds and weaknesses so that you can invest your time and efforts wisely.
By getting the solutions to these and much more, you stand to gain from a thriving business with higher ROI (Return on Investment). And which other platform is better in delivering these than SEMrush? Therefore, choose it today and appreciate the best results it provides. But to some point, every business has a unique problem.
So if you are not sure whether this platform is the solution you’ve been looking for, just look at the review below. It comprises the features, benefits, pros, and cons, among other essential details about this platform. With this, you can get rid of your doubts once you embrace a solution to all your marketing problems.
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What is SEMrush?
SEMrush is a great online marketing platform that comprises all you need in one package. Launched in 2008 by experts in SEO and IT, it has gradually developed over the years into being the best online marketing software with competitive research tools.
With this software, you can run multiple marketing functions without needing an external source. That said, you can research new keywords for SEO and PPC, perform site audits, and still monitor your competition.
Alternatively, you can define this software as a full package marketing tool you can use in the analysis of your competitor sites and your website performance.
Keywords are a vital factor to consider. With keyword analytics, you can maximize the primary keyword (seed), which is almost impossible to rank to find long-tail keywords that are better to rank for. Through long-tail keywords, you can drive more organic traffic to your site and generate more leads through conversions.
Apart from finding long-tail keywords for better ranking and traffic, other benefits that come along with Keyword Analytics includes Keyword difficulty and Search Volume. And other search metrics that are generally handy in getting a better rank and thus, revenue.
Essential functions indeed are what defines SEMrush, and also distinguishes it from the rest. We will have a look at some of the standing out features that this platform has to offer.Marketing Calendar
This feature is found under the area of management. It is quite handy when you and the members of your team are organizing a systematic campaign. You are free to share your marketing calendar with accomplished and scheduled operations with your clients and team members.
Projects are the meeting point where you can place both organizations and reporting at the center. This feature provides the total health score of your site, which is simply a sum-up of all the metrics that SEMrush measures (And you need to know).
I am not going to lie. It’s not a unique feature to this platform only. Still, incorporating your sites to the project provides you with complete access to the whole information accumulated within other tabs by centering most of them at this point.
With this feature, you can research and identify specific keywords your competitors are ranking for, yet your client site lacks them. But that’s not all.
It also includes fantastic tools like SEO Keyword-Magic, that deliver competitive keywords that neither you nor your competition uses to rank. And this is quite handy in the whole ranking plan.
With domain analytics, you can identify the keywords your site is ranking for. And this is important, especially if you are working with an established company that is serious about marketing. You may be required to provide these details to earn their trust that you can deliver when marketing products on their behalf.
Further, with domain analytics, you can have an overview of your site metrics. And this includes intel on your competition, organic traffic, keywords, and backlinks, among others.
Plans and Pricing
$99.95 every month or an annual fee of $999.4
It is the basic plan of this platform; however, the features are somewhat advanced. You will access about 28 powerful tools enough to grow your business rapidly when utilized optimally.
$199.95 per month or an annual fee of $1999.40
In this plan, you have access to incredible data enough to overpower your close competitors effortlessly. That said, you have the best features from a pro as well as branded reports, historical data that extend way back to 2012, among other great things.
$399.95 per month or an annual fee of $3999.40
With this platform, you can own the metrics, among other outcomes of this platform. With the white-label feature within your reach, you can decide whether you want SEMrush’s name to appear in your reports. Or if you’re going to exclude it, then you also can. And this is just a few of the great features that this platform has to offer
Get in touch with the company for pricing details.
You can expect customized limits, onsite training, and many websites unlimited crawl, among other features. Also, the pricing is not constant, so get in touch with the company and get a better deal.
- Backlink auditing tool
- Organic research
- Brand monitoring
- PPC keyword tool
- Insight on organic traffic
- OnPage SEO-checker
- Site audit
- Keyword Magic tool
- Keyword difficulty
- Traffic analysis
- Keyword research
- Audience insight
- Position tracking
- CPC Map
- My reports
- Domain vs. Domain
- Market explorer
- Ads for product listing
- Display ads tools
The primary benefit of using SEMrush is to have a competitive advantage in marketing, strategic and empowered ads, content marketing optimization, and expanding your outreach through social media. So let’s have a look at these benefits in brief details:
1. Content marketing optimization
With this platform, you can identify the online trending topics that are great and use them to your advantage. Further, you can leverage them to know the state of their popularity among online users. And in return, you can invest more in brand awareness by reaching out to more clients and utilizing available promotional opportunities.
2. Expand your awareness and reach in social media
This platform is popular among millions of users, a feature that many brands can leverage to expand their social awareness. Further, it also allows one to measure the performance of their social strategy. Also, you can maximize SEMrush to boost the size of the audience and increase the rate of conversions into leads.
3. Strategic advertisements
With this tool, gone are the days of launching all sorts of advertisements to sway more clients to your side. Through it, you can compare the impact of your advertising strategy to that of your competitors. And how popular your rivals adverts are when it comes to consumers compared to yours.
Further, you can also track your rival spending on ads while comparing their budget and what they make in return. With this information, you can make informed adjustments to your budgets for better returns. Lastly, it can provide you with insight on how to localize your messages while enhancing your campaigns.
4. Competitive advantage
Tired of your competitors shining over you, well, it’s about time you put an end to that. With SEMrush, you have the upper hand over your rivals. And this is through the data about your competitors it provides, which includes their ranking keywords.
And with this data, you can come with a simple strategy to counter your rival. Further, this platform also enables one to be updated about upcoming competitors and any change in website ranking.
5. Supports multiple devices (Android, iOS, Web-based)
With this platform, there is hardly any barrier to devices you can use to access their services. That said, it supports Android devices, iOS, and Web-based, among others.
6. Best for all customers
Thanks to its versatile features and services, anyone can use it. So whether you are an owner of small business, medium scale, or a large enterprise, this platform will enable you to grow and achieve your business goals.
- All in one marketing solution
- Helps the health of your website
- For better content, you have access to SEO writing assistant
- Deep traffic analysis
- Competitive keyword research
- Identify your site backlinks
- PPC campaign assistance
- Keep track of your rank and competitors
- One-stop solution
- Handy in identifying harmful elements that could ruin your SEO
- Boosts your presence in social media
- Easy to use interface
- Incredible customer support
- Best value for your money
- The budget is quite overwhelming on starters
- Limitation when it comes to geographical keyword research
How to set up SEMrush
Generally, how you use this platform dramatically depends on your business goals. However, the purpose of many businesses when it comes to marketing relies on three focus points that include: Measurement, Improvement, and Reporting. In this case, we will look at how you can set up key features to achieve all these focus goals.
1. Begin a Project
Beginning a project in SEMrush is among the effective ways of measuring your website or any other online visibility. Thankfully, setting up the project is quite easy, and you need to do it on the exact domain you want to improve.
With the project set up ready, you can utilize all the project tools to measure your site’s online visibility. In which it’s a great deal as it helps you in campaigning and improving your site visibility.
2. Discover your rivals and analyze their performance
through this platform, you can quickly identify your competitors in your industry and target keywords you are ranking or intending to list for. And the best way to achieve this is by searching your domain in the Organic Research Report. The findings will tell you the sites competing through the same keyword your website is ranking for.
Once you have your rivals list at hand, it’s time to analyze their performance against yours. In this case, you should learn their marketing strategy, their current position through their metrics, and run your domain vs. their domain.
3. Keyword research
In this step, you will be using the “Keyword Magic Tool.” Thankfully, this tool is as simple as searching for a word meaning on Google search. All you have to do is key-in the target keywords. The platform will deliver related searches in millions while being grouped in topics.
Using the filters, you can identify keywords with the least Keyword-difficulty-score, which is the best option. Through this, you can generate more traffic for your site quicker.
4. Optimized content creation
To improve the SEO of your site, you need quality content. But don’t use any content, consider those that are optimized to rank. In this step, use the SEO-Content-Template to come up with an optimized content from zero. In this case, key-in your target keyword, and the platform will generate the right template you need for optimized content.
5. Build reports
Reports are an essential aspect of digital marketing and especially if you are dealing with clients. You need to report your metric measurement before beginning your work. Once you are through, work hard to improve your business visibility. After that, measure again and report the results.
These tasks are pretty straightforward on the SEMrush platform. All you need to do is find “My Reports” then drag your data widget from the “Projects & Analytics-report” and drop it in the “PDF-Builder.”
6. SEMrush Navigation
Once you have accomplished the above set up, consider navigating this platform to ensure you understand all that it has to offer. Through this, you can deliver even better services to your business or your clients.
Q. Is SEMrush the best for my business?
According to statistic findings, most of its users are fully satisfied with their services and performance (including who writes this review). And this is mainly attributed to the coverage of various factors that affect online marketing. Therefore, it’s more of an all in one solution when it comes to online marketing.
However, it’s fair to state that the plan pricing is the only thing that worries most clients. If you are an established business, then you can manage it without any struggle. Still, for starters, price is always a setback to some with low budgets. Nonetheless, the features and tools it offers make it worth your investment and great value for your money.
Q. Why do I need to use this platform?
As a passionate blogger, dedication, and sacrificing your time to deliver the best content for your readers are among the features that describe you best. However, little time is always dedicated to generating more traffic, and this is where we are all wrong.
If you confirm your performance metrics, you will be shocked by the fact that only a few of your blogs contribute to most of your traffic. But thanks to this software, you can drive in more organic traffic with your posts.
By identifying your rivals’ ranking keyword and those that are performing well, but neither of you is using it, you can generate better content and drive in more traffic through better rank on SERP.
Q. Which plan is best for my business?
This software has four plans to offer, and they include Enterprise, Business, Guru, and Pro plan. All of them are best and will deliver the best results to your business when used optimally.
However, evaluate the plan you choose, considering they come with different budgets and features to offer. Ensure the method you select is what your business needs to thrive. In that note, go after the Pro plan is the best choice if you are a solopreneur as you will benefit from
a very professional set of tools without breaking the bank. The program comes with a seven-day free trial.
On the other hand, the Guru Plan is an excellent choice for agencies. It offers terrific deals like PDF reports that are branded.
Q. What factors should I consider when choosing an online marketing platform?
It’s good to dream big sometimes, but when the budget does not support it, it’s also to work with what we can afford. That said, almost all marketing platforms come with different plans to cover a vast range of business owners and budgets. However, some of the plan’s pricing is usually quite expensive for some businesses to afford.
Nonetheless, it doesn’t mean they should opt for low-quality service with better rates. It’s only through investing in a better marketing plan that you stand to grow bigger and even afford more expensive and complete marketing solutions.
As mentioned earlier, it’s good to dream big. Therefore, organize your business to invest in the best plan at an affordable rate and make a good return rather than opt for cheaper services and drown further in losses.
2. Customer support
Customer support is essential in everything, including online marketing platforms. With responsive and reliable customer support, you are sure of flawless marketing without any setbacks. Therefore, it’s essential to ensure the platform you choose has 24/7 customer support for the sake of your business. You never what time you will need their urgent assistance.
3. Good SEO rank
As a business owner, your main goal is massive traffic, but this can only be achieved through better ranking on the SERP (Search Engine Result Page). For this reason, you need a platform that offers the best SEO services to guarantee a better rank for your brand site.
That said, it’s good to opt for a platform with the best SEO site. This guarantees they have the experience and tools to give your business a better chance of ranking well through SEO content.
4. Main Features
As always, features are critical aspects to consider before choosing any tool to use. Through great features, you are sure about how your business will benefit from a particular instrument. Therefore, there are certain key features to consider if you are looking for the best online marketing platform for your business. They include:
- Reports and Analytic tools
- Great customer support
- Powerful SEO
- Powerful auditing tools
- Keyword analytics
- Domain analytics
- Gap analytics
These are just a few of the ones you must consider. They are tons of others you might need. Keep your business needs at the forefront, and you will get the right tools for your business.
5. Avoid cheap offers
Have you ever hear of, “You get what you pay for.” Well, this is true, and the same applies to the marketing platform. So if you are aiming for the best, consider using the best offers to achieve your goal. A cheaper offer always feels like a lucrative deal, but it’s not. In most cases, you still end up with poor results.
6. Consider the successful cases
Almost any successful platform boasts over the clients they have helped to achieve their goals. In most cases, the success is usually in terms of numbers, with some having thousands while other millions. Therefore as irrelevant as it may seem, consider the successful cases of the platform you choose to be sure you are making the right choice.
Finally, it’s just to state that SEMrush is a dream come real information platform for SEO. With all features in one package, add-on free and without hopping around different tools.
That said, it’s among the best competitive SEO tools in the world with the reputation to deliver exceptional results. So if you want to achieve a better rank on the SERPs and outdo your competitors, don’t go further. This software is exactly what you need.
From scratches, you can use it to create the best content for your site and marketing and enhance its SEO.
This review considers SEMrush among the best all in one marketing platform for bloggers.
You may also like to take a look at this tool for Keyword and Competition research.
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