Nothing surpasses the power and deliverability of the best email marketing services. They are cost-effective yet deliver outstanding results with promising ROI (Return of Investment). Nowadays, this marketing technique has transformed into becoming a vital aspect of business marketing campaigns. As a result, many businesses, whether small, medium, or large corporations, rely on this strategy.
In this article, we are going to address the burning questions/ FAQs about this marketing technique. As part of it, we will cover some of the marketing tools that are effective in delivering the goal/target of your business at an affordable cost.
Thus with the information below, you have an opportunity to grow and upgrade your business. The selections of the tools are precise to ensure you get only the best but not getting lost in the plethora of tools options available in the market.
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What is Email Marketing?
Email marketing is simply the utilization of email in promoting the products and services you are offering to consumers. Therefore, it’s an effective digital marketing technique that incorporates features like blogging, SEO, social media, and search engine marketing.
Previously, direct mail was a popular means of marketing by reaching out to consumers via their mailbox.
But with the emergence of email, this technique was upgraded to online platforms. In this case, marketing messages are shared electronically through the email inbox. And contrary to direct mail, you can only share the marketing messages with users who have signed in your email-list.
These messages have to be strategically crafted, which is called email copy.
How Does It Work?
This technique works through digital platforms where a business or non-profit entity can share email marketing messages in bulk through their list of subscribers. With this technique, you can convert potential clients into leads as well as improve customer relations as you encourage loyalty.
With this marketing strategy, you have an inexpensive yet effective means of reaching out to your audience as well as potential clients. And this is contrary to the use of Facebook or Google marketing channels where you have to pay a significant amount of money to use their marketing services.
Best Email Marketing Services
If you are looking for an all in one platform for email marketing, GetResponse is an excellent option. It comes with great features such as a complete Webinar module, Auto Funnels, Landing Pages, and CRM.
What’s more, GetResponse has over 400 templates options you can rely on for marketing purposes. Further, with the ability to integrate with Shutterstock, you have exclusive access to a library of creativity.
And that’s not all, with GetResponse, you have a drip campaign tool that works through a calendar interface. This feature allows you to monitor the progress of contacting your business leads.
Last but not least, this tool comes at an affordable rate, with many people opting for their services. Therefore, get this marketing tool today and experience the fascinating features it comes along with all the great support.
GetResponse has a great free trial for 30 days and the starting monthly fee is $15. Great savings of up to 40% by paying annually.
You can find more detailed information about GetResponse features in this post: Best Marketing Tools 2020.
With about 18 years in service, AWeber is a powerful marketing tool to choose from among all others. It is an ideal option if you intend to create engaging email templates. Furthermore, this is a great marketing tool, especially for entrepreneurs and small businesses that deal with small scale email campaigns.
With AWeber marketing tool, you can enjoy features like an email newsletter, designed templates, email workflows, and email automation. Other features to expect are easy integrations, list segmentation, A/B testing, and email auto-responders.
That said, this marketing tool is also great if you are a beginner in this field. Therefore, opt for this tool today and appreciate email tracking and high rates of deliverability. And lastly, it comes with an affordable plan that will fit the budget you have in mind.
Especial for creators, this marketing tool is among the best options for building an online following. That said, it comes with exclusive features such as opt-in forms, email automation, and utilization of visual builder that allows you to monitor email sequences.
And that’s not all; the ConvertKit marketing tool also comes with attractive forms, boosts conversion rates, and maximizes engagement by organizing your subscribers. Further, this tool is an ideal option, especially for bloggers who want to share personalized emails with designs as if being sent from Gmail.
Lastly, ConvertKit offers other productive features like email automation, marketing automation, website builder, list segmentation, and intuitive UI. With these features, you can focus on data management and improving your conversions.
It’s not easy to find a marketing tool through emails with reasonable prices as well as excellent performance.
EmailOctopus delivers precisely that. This tool comes at a favorable cost but provides excellent results, reporting customization, form integration, import contacts, and drip-email-sequencing.
To start with, you can use EmailOctopus for free for up to 2,500 subscribers, and 10,000 emails per month, including autoresponders, segmentation, and all reports.
Through segmentation, you can create a highly targetted marketing campaign. And this is based on the client’s data with a significant impact on their business. Other fascinating features you can get from this tool include:
Templates available with simple but sleek designs or drag and drop editor that allows you to create elegant looking emails.
Also, there is email automation that allows you to build email sequences as well as engaging your audience without sending manual campaigns.
Lastly, you can make good use of smart analytics. This feature allows you to track every bounce unsubscribe and clock on the dashboard. Thus, it’s an excellent tool for monitoring what’s working out and what’s not in your business.
HubSpot stands out as a marketing tool with the highest integration on the market. But that’s not all; this tool comes with an easy-to-use design for optimizing and sharing great-looking emails. Further, it has a higher rate of delivery when it comes to performance.
Also, this tool comes with various custom features that allow you to select your favorite and plan. Whether you are operating a small or a large scale business, HubSpot will enable you to upgrade.
Other amazing features you can explore on HubSpot include complete CRM, form builders, mobile optimization, and automated sequences. Additionally, expect a personal calendar that allows you to schedule appointments, ad analytics, email, and inbound leads.
Lastly, this tool allows you to monitor and track emails you’ve sent as well as automate outreach through Gmail extensions. So, get this marketing tool for your business today and give it a chance to grow.
Sendinblue ranks as the best marketing tool when it comes to email automation at an affordable rate. With this tool, you can achieve to send about three hundred email newsletters and access to a free plan with unlimited contacts.
Therefore, if you are targeting to grow your list, then consider the lite plan option. This plan starts at an affordable rate of $20 every month with unlimited daily sends. This tool gives you a free trial enabling you to opt for the package without any doubt.
That said, SendinBlue comes with amazing features like email personalization, template editor, data-list-segmentation, analytics, and reports, among other marketing campaigns.
Lastly, with this marketing tool, kick-starting your marketing campaign is a walk in the park. Through the email workflow, you have direct access to tailored marketing campaign templates that will suit your goals.
With the Pabbly online marketing tool, you have excellent access to independent SMTP as well as inbox delivery. Further, you have open email scheduling and workflow automation, which delivers exceptional results.
For easy customization, Pabbly comes with highly responsive email-templates as well as drag and drop email-editor. But, that’s not all, to improve your marketing campaigns; this tool has email tracking that enables you to follow up on open rate, bounce rate as well as click-through-rate.
If you are looking for an all in one marketing tool, then Moosend is what you need. That said, you can create the email list, automate tasks as well as massage personalization. Therefore, with this tool, you have plenty of time to focus on creating a relationship with your customer.
Furthermore, it comes with drag and drops templates through its campaign builder. This feature enables you to incorporate social icons, text blocks, and images, among others, to your email. Additionally, Moosend gives you access to a library of many templates with different designs but very responsive.
Other outstanding features that this product comes with include: customer support, list segmentation, and reporting tools, custom opt-in-forms, automation workflows, and landing-page building tools, among others.
Lastly, this marketing tool is outstanding when it comes to automation features. Through reliance on its pre-made automation –templates, you have an opportunity to automate your messages through upsells, client loyalty, and client engagement.
MailChimp fits the description if you are searching for an essential marketing tool with the most extensive customer base. This tool has millions of customers spread in over 150 countries. Through their comprehensive database, you have access to actionable insights that will help you upgrade your email campaigns.
So whether you own a company or just a beginner wanting to upgrade their marketing campaign, this tool is a perfect fit. And the best part of this software is hundreds of integrations that allow you to customize this tool according to your business.
Another great feature that you can use from this tool is contact segmenting, A/B testing, autoresponders, and sending based on time zone. So, get MailChimp today and boost your business or blog. It’s a tool with ease of use and advanced features.
10. Constant Contact
If you are operating a small scale business, Constant Contact is the best option. Having more than100 template designs for emails, you can create a striking, engaging, elegant, and responsive marketing campaign with just a few steps. What’s more, you can edit any of the templates to suit your business using drag and drop editor.
Some of the fantastic features you expect if you opt for this tool include email scheduling, email workflow, data management, drip program, surveys, transactional emails, and email automation, among others. Furthermore, this marketing tool will be what you need to create a beautiful and user-friendly email template.
And with the company’s prime goal being to boost the growth of small scale businesses, this is the perfect tool, especially if you are a beginner. That said, guarantee the growth of your business through the highest power of deliverability of this tool.
Last but not least, Constant Contact comes with a promising 60-day trial you can only find in a few of the best marketing tools. Also, it comes with a unique trait: the management of events as well as tickets, registrations, and invitations.
11. Campaign Monitor
Being a close and direct adversary of Mailchimp, Campaign Monitor is among the best all in one marketing tool. There is little to no difference between this tool and the best high-end marketing tools in the market. With a near-perfect rate of customer satisfaction as well as give back programs, this is the exact choice if you need assured results.
Part of the fantastic features it comes with include visual builder and simple drag and drops editor. But, that’s not all; others include email workflows, email personalization, designing templates, data segmentation, and email automation.
Another important aspect of this tool is the report and analysis feature that allows you to strategize your marketing campaigns for effectiveness. Last but not least, Campaign Monitor is an excellent choice if you want to become a marketing pro. And this is through great library resources it has incorporated.
Benefits Of Marketing Through Email
Are you searching for an effective marketing strategy to grow your business? Then email marketing is what you should use. This technique will not only improve your business awareness but also build customer relations and promoting loyalty.
Thus, if you want to improve your revenue, this technique guarantees the best ROI (Return of Investment). Let’s check some of the benefits that you will get when you opt for this marketing technique:
- This technique is cost-effective with a high ROI.
- With this strategy, it doesn’t matter where your clients are. You can reach out to them anywhere and at any time.
- Simple and easy to use interface.
- It had endless options for marketing means.
- You can save time and improve your revenue through automated emails.
- This marketing technique is multi-channel, with the potential to enhance client loyalty as well as brand awareness.
Best Practices To Apply When Doing Email Marketing
1. Avoid purchasing email lists
This technique is so effective since it promotes trust through client engagement with your business. But when you are buying an email list, this trust fades through spamming clients’ inboxes with things they detest.
2. Personalization of content
In this case, put into use the clients’ data you receive from their subscription. To do this, you need to employ content personalization. Which means sharing your marketing messages at a personal level rather than as a group. For instance, avoid beginning your words with “dear member” and instead use “dear…first name of the subscriber.”
To make this effective, consider the use of Merge Tags. This feature allows you to incorporate unique parts of the client data into the emails. That said, some of the merge tags include the first and lasts names of the client.
3. Proper email formatting
Ensure all your emails are between 500-600 pixels to prevent the inconvenience of horizontal scrolling.
4. Use a series of welcomes emails for every new subscriber
In this case, use email automation, which is a powerful tool for this service. With this feature, there will be an automatic sending of welcome emails to every new subscriber.
Sign Up here to this course “What To Write” if you want to have better success with your Email Marketing.
5. Write subject lines that are compelling to your users
The subject line should strike as well as engaging to the audience. And this will have a substantial impact on marketing your business.
Finally, there are tons of great marketing tools out there. However, not every software will work out effectively in promoting your business. Therefore, it’s essential to consider the essential features that will leave your business outstanding and appealing to the audience. But, that’s not all; the price point is also an important aspect to consider.
With this, you know the limit of your revenues when investing in a given marketing tool. And apart from the two features, you also need to focus on the deliverability, unique features, ease of use, and template design before opting for a given tool.
The best results to you by choosing a tool from any of the 11 best email marketing services provided above are guaranteed. It doesn’t matter, which means you have chosen. They are all well researched and tested to ensure not less than exceptional results.
Back to you
Which of the tools from the above list have you found useful and worth implementing on your business?